[introduction] Okamoto and Durex both from the United States and Japan is the brand, occupy about 30% domestic and 15% condom market, the main "thin" concept — the thinnest 0.01mm (depending on the patent development, the former assistant) is often mentioned is the man in the head with persistent condom an anesthetic benzocaine, can let the male XX prolonged N times.
is she cool or her cool?
durable? Or slim?
this is every love man to do multiple-choice questions.
the two from the United States and Japan is the brand, occupy about 30% domestic and 15% condom market, the main "thin" concept — the thinnest 0.01mm (depending on the patent development, the former assistant) is often mentioned is the man in the head with durable equipment condom called anesthetic benzocaine because of, can let the male XX prolonged N times.
The numbers behind the two
with close to half of the country ", is the two largest condom brand marketing competition in the condom products high degree of homogeneity of the industry, marketing has become one of the key elements of the decision of sales. Traditional media channels have always been linked with adult supplies insulation, but also forced the two companies to become a pioneer in digital marketing and social marketing.
young artists with Okamoto." The Okamoto brand for Mr. W explained the Okamoto brand positioning.
why the youth with Okamoto
a Han Han micro-blog spark a conflict accidentally under
at 15:22 on May 13th, Han Han released a micro-blog: in the wind and rain shooting, there is a feeling of ultra-thin passion series." With a simple raincoat. This is originally a and the industry doesn’t have too much things, but sitting on 38 million fans of Han Han every micro-blog is Satin Hands and momentum of the battlefield, "slim passion" and "a" two concepts immediately stirred two condom brand nerve.
just a minute later, there is a "netizen comments Durex" words, and the message is cool thin ". Durex micro-blog operations team obviously soon through the search to monitor this message, in Fourteenth minutes are given: "Yue Yue:" enjoy thin, "Yue" fit the Han Han National Father of the title of "thin" associated with a raincoat and a condom, "fun" into "" the concept of.
forwarding and comments marketing personal battle raging like a storm triggered at any moment. At this time Okamoto apparently also noticed this message, the marketing department six people need in 5 minutes to brainstorm a powerful comeback: "thin" is the main concept of Okamoto, Han Han has 38 million fans, Durex has 1 million 120 thousand > powder