A5 (www.admin5.com) station network March 20th news, has one billion active users, revenue last year reached $4 billion in YouTube is still not profitable, it is still at a loss, do you believe it? But it’s really really
YouTube is the world’s largest video site, founded in 2005 by Chinese American Chinese Chen Shijun and others. Just 20 months later, it was bought by Google, the world’s largest search engine company, for $1 billion 650 million.
profitability has been a video site where the pain, the world’s largest video site YouTube there is no exception. Advertising is YouTube the main source of income. 2010 after the launch of the ad that can be skipped in the year, Youtube revenue gained rapid growth. This model is widely welcomed by users and advertisers: users can skip ads they don’t want to see, and advertisers only need to pay for the ads they really watch.
1 billion users per month, YouTube called the king of the world’s video site. But in spite of the fact that there are so many users, loyalty is not high. Mainly because the user is not directly open the YouTube site to watch the video, but by clicking on links from social networking sites such as Twitter, Facebook and other sites to watch.
and Twitter, Facebook and so on as the representative of the strength of the site, have begun to build their own video platform, but also to YouTube users to shunt. In this case, the size of the YouTube user seems huge, but it is not stable, natural income can not be talked about.
in fact, YouTube video sites such as the greatest value is to center, through the user’s own way to upload video to form a new culture and trends. This is the two opposite to the traditional elite TV media. A suitable profit model should be adapted and amplified YouTube’s own influence and inherent logic, rather than turn to another aspect.
as the world’s largest, the largest number of users of video sites, the status of YouTube represents the entire industry is in a dilemma. If you want to get rid of the "half-dead" situation, we must actively seek to turn, gain change by a new method. To improve customer loyalty is an urgent problem, and to do this, it is necessary to work together.
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