Ten points of operation and development of local portal website

because I operate a second-hand Wuhan network, it is a little experience, now share. Well, nonsense not say directly into the topic.

1 home must have "media" consciousness. Media is the channel of information dissemination.

2 local portal site columns is the first effective release, local people need information query, can do some local news, but don’t focus too much on the web to see information news to Sina, the NetEase, not directly to the local portal to see. Local portal to have local details, and this is often the country’s integrated portal can not do, can not do so fine. Where the Internet is the largest real estate information, personnel information, matchmaking information, second-hand information, local service information, all kinds of merchant promotion information. So do local portal, it is necessary to increase the intensity, focus on the actual collection and release of this information.

3 local news and website promotion

For example,

studio, and children’s kindergarten cooperation make baby show activity, and newspaper cooperation in online essay contest, and the women’s Federation collaborated on 38 Federation online voting activities, cooperate with businesses to make products online quiz prize contest, what city Miss Flower selection, selection, painting and calligraphy exhibition, photography exhibition, video show etc.. A variety of activities can participate in an activity, the impact of a group, bring a group of users, to explore a number of customers, to achieve the purpose of publicity.

4 institutions of local government, local TV broadcast, local newspapers, local industry associations, local information intermediary companies have their own channels of information collection, can consider cooperation, and these institutions, mutual reciprocity and mutual benefit, to help them achieve the content network but also enriches the content of your website, but must take into account if they are suitable for future independent operation and independent operation intention to cooperate with them, then let them enable you to earn their own domain name, the domain name space and system development, content maintenance costs, put him into your customers. If you can develop a reasonable channel investment, promotion and profit allocation mechanism, so that they put into the first, after the development of profitability, become your channel partners, will enable you to win the future competitive advantage.


5 local portal net profit model business franchise fees, page advertising, advertising alliance income, channel Title income, should adopt what kind of profit model? The key is to look at your advantage if you are good at planning and promotion, you can earn a fee if you channel the crown; outstanding ability you can also earn sponsorship fee to promote cooperation.

any one place portal if you can focus on customer experience, continuous development of a suitable and effective promotion methods, will also be able to get a development opportunity.

first, the local portal site to have a "media" concept.

media is a tool for communication and dissemination of information, is an information carrier, such as television, Canton

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