Abstract: the 2015 is the tragic year for O2O entrepreneurs. In the past 10 months, we have witnessed a large number of O2O companies "littered with corpses", on the other hand few Unicorn companies stepping the bones of a giant loser.
2015 is a tragic year for O2O entrepreneurs. In the past 10 months, we have witnessed a large number of O2O companies "littered with corpses", on the other hand few Unicorn companies stepping the bones of a giant loser. The major areas involved in the O2O business, startups with angel or A round of financing to money increase a second tier city people’s living standard, then to fall, can be described as tragic.
The concept of
O2O was introduced into China’s Internet entrepreneurs in 2012. Three years, from catering, travel, housekeeping, fresh to all areas of education, health care, beauty industry, real estate, O2O war red at least half of the country. Product data released by the data show that by the beginning of 2015, the mobile O2O industry reached 610 million users, accounting for the overall size of the mobile Internet users by 57.5%.
(2014-2015 O2O death list, incomplete statistics)
in the face of such a large number of users and the size of the market, the emergence of a large number of O2O companies will rise when the same as the concept of group purchase, after a reign of terror fighting, leaving a few who can not eat the giant who. These giants behind, there must also be a few giant capital in support of the well-matched in strength.
most people may think that the collapse of other small companies must be without strong financial support, but the actual situation is far more complex than the money can affect. Can not deny the value of the funds, but in addition to funding, O2O venture failure is still a lot of problems worth exploring. Chong (WeChat: ChuangDaily) in this attempt to start from the actual experience of start-up companies to explore the reasons for the failure of O2O venture project.
1, user habits have not been established
O2O founder of the most love is aimed at users of the "last mile", but many entrepreneurs do not know that not all "one kilometer" services are required to complete the Online to Offline, thus creating a lot of "pseudo demand". Consumers to complete an action, the first consideration is the most convenient way, followed by time, the last is the money. Users are the main body of O2O services, users are rational, they will be able to determine what their own real needs and what kind of service is best suited to