Beautiful said to join Tencent directed micro shop mogujie com four years of transformation of socia

Abstract: in August 2013, Taobao introduced the history of the most strict ban policy, beautiful, said mogujie.com had to turn to the self business platform of the road, rely on is accumulated in the electricity supplier shopping guide industry in popularity and traffic, mogujie.com excellent shops line, beautiful to say good on-line shop. This is a rare light Internet Co to struggle to transition, but the transition is wise.

 

even in the China copycat rampant Internet industry, mogujie.com is also a beautiful and unique existence of A. They were very similar, just like a mirror outside you and "it"; they had the same ordeal, 2013 Taobao began to guide platform severely blocked, so they almost cornered; after suffering, two of which were once backed by a good shade tree shopping guide website had to grow independently, frequently transition.

beauty was founded in 2009, completed the 5 round of financing, the total financing of $250 million, the market valuation of $3 billion; in 2011, mogujie.com was founded, completed the 5 round of financing, the total financing of $250 million, the market valuation of $2 billion.

from the side by side, and mogujie.com is still beautiful to part company each going his own way, will be repeated comparison, but in fact the two are completely different.

used to walk side by side

in 2013, the most popular electricity supplier shopping guide site is beautiful and mogujie.com. Data show that in 2012, Taobao has nearly 10% of the traffic comes from the beautiful and mogujie.com as the representative of the shopping community, the shopping guide website from Taobao into more than $600 million. Taobao is a comprehensive online shopping site, and beautiful, said mogujie.com shopping guide website is aimed at young women users, are relatively vertical areas. They are characterized by helping users to select the right products, and provide matching, community services.

this is the most comfortable shopping guide website years, but this model quickly led to the vigilance of ali. Ma Yun issued a "do not support within the upstream shopping guide website continues to expand, Ali traffic entrance should be grassland rather than forests, support the rebate site instructions.

followed by Taobao quickly adjust Taobao passenger rules. August 2013, Taobao introduced the history of the most stringent ban policy, the provisions of the third party platform will not be included in the low price of the main search sort and display sales. At the same time, beautiful and mogujie.com products are unable to connect to the Taobao business, by the end of 2013, Taobao began to ban mogujie.com alipay.

beautiful said, mogujie.com had to turn to the road of self built electronic business platform, which is relying on the electricity supplier shopping guide industry in the accumulation of popularity and traffic, mogujie.com excellent shop on the line, said the line is beautiful shop.

this is a rare light Internet Co to struggle to transition, but the transition is obviously wise. Data show that in early October 2013, the mogujie.com deal >