China search media word of mouth marketing impact on the jewelry industry

jewelry, in China has always been a symbol of luxury. However, with the improvement of living standards, almost every family have the ability to purchase their own some jewelry, to increase their own beauty, and should be Chinese most ancient saying that "wearing gold was rich, Dai Ping yubao".

with the development of the Internet, some jewelry businesses have gradually seen the influence of the Internet, and gradually will be transferred to a number of physical stores on the Internet, through the shop to sell some jewelry. However, for jewelry stores, one of the most important marketing is word of mouth marketing".

jewelry is a non renewable resources, so over time, its value will be higher and higher. However, due to the temptation of huge profits, some unscrupulous profiteers, shoddy, leading the industry in the Internet is not accepted by people. However, after all, the Internet is a huge consumer groups. These people generally good income, if you can get the trust of these groups, then the market share will rise.

word of mouth marketing to solve this problem on the internet. If the customer in a shop to buy a genuine (a) jewelry, and the price and style within her very satisfied. So, she would have introduced this product to her friends, and will help the jewelry store advertising. In this way, some of her friends will go to the store to buy some accessories, with the mouth of expanding the scope of this, the jewelry store is also famous in the local rang, sales will increase.

of course, this is just a simple case of word-of-mouth marketing. On the Internet, word of mouth marketing will not be able to play a corresponding role?. First of all, this network must be responsible for the customer, that is, they can not sell the product can not be fake; secondly, you can do a wide range of promotion on the internet. For example, you can find the excellent search network marketing team, do a detailed network marketing planning. By setting up a blog, write text, means of network promotion and so on, so that the company’s reputation has certain influence on the Internet; then, as speculation guide, will have a certain sales, and with the increase in sales, those who purchase goods will conduct a customer evaluation for this company. Of course, if there is no accident, nature is some positive evaluation; finally, along with the hype online and offline, the jewelry company will be able to get more customer groups, to achieve greater sales.

word of mouth marketing as a new marketing tool in recent years, with its high credibility, low promotional costs, targeted and other characteristics, has gradually been recognized by businesses and customers. However, as a rigid requirement of word of mouth marketing, that is, businesses must be based on honesty, so as to make the word of mouth marketing to create its due value.

source: huaso media @ Yunfeng

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