eBay be careful. China’s largest business (B2B) e-commerce company Alibaba is entering the U.S. market.
Alibaba this week launched a $30 million large-scale overseas advertising campaign, mainly for small business owners in the U.S. market. The event will be launched later this year in Europe and the middle east.
Alibaba founder and CEO Ma Yun recently in Guangzhou, a network of business meeting that the world is in the transition to the edge of the new model, the business focus will shift to the consumers, manufacturers and retailers from small electronic enterprises.
Ma Yunqi has approximately 32 million registered users in China, including more than more than and 40 domestic suppliers. Alibaba also has 8 million 600 thousand international users from more than and 240 countries, including the United States and the United States of 1 million 400 thousand users. Alibaba group also owns China’s largest online retail site Taobao. Taobao has more than 100 million registered users, the online payment platform of Alipay last month, more than 200 million registered users.
even if Alibaba is China’s leading e-commerce sites, but the global economic downturn and sharp decline in China’s exports have also brought a significant impact on Alibaba. In the first quarter of this year, Alibaba net profit fell 16%, advertising and other operating costs rising is one of the reasons. In addition, last year, Alibaba lowered the user rate, but also led to a decline in revenue.
overseas to attract small businesses in the United States
in October last year, just before the economic crisis began to spread from the United States to the world, Alibaba announced plans to promote its English e-commerce website overseas.
Morgan chase analyst in Hongkong, (Dick Wei), said the Alibaba chose the world’s worst blow into the global market horn.
Verdi said: Alibaba cut rates in order to expand its supplier base in Chinese manufacturers, the introduction of more members to maintain revenue levels. Now Alibaba need more sales to meet these users, the need to attract more international users. I believe that Alibaba launched overseas advertising activities, will attract more users."
Wei Di added: "the advertising campaign is a positive factor for Alibaba. Because the ad campaign is intended to attract small businesses in the United States, they can reduce their spending by Alibaba. If they use the Alibaba, they don’t need to fly to China for trade fairs, and they don’t have to visit factories."
Alibaba is responsible for international business affairs director Linda · Koslowski (Linda Kozlowski) said: "the United States Alibaba and small business owners of the exchange, in order to understand them in the face of the current situation of the market situation, how can they help Alibaba and enough talent shows itself from the competition. >