Tmall to join the business books bookstore will be on line in June 14th scrimmage

 

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technology news June 12th morning news, Tmall announced the Tmall bookstore (book.tmall.com) on June 14th officially launched, according to reports, Tmall in the sale of books will be more than 60 million, including 50 domestic and foreign press and more than and 20 independent B2C shopping website.

said Tmall, unlike proprietary online bookstores, bookstore will use Tmall publisher direct way, then, more than 1 thousand books online bookstore will include 50 domestic and foreign press, more than and 20 independent B2C shopping website, within 24 hours of delivery of more than 80% businesses.

It is reported that

, Tmall will be in the bookstore page setup "book" notice "in publishers" list, opened up a column for the local characteristics of the bookstore, select each city landmark bookstore books in the home channel. In addition, Tmall will also launch a regular "national first book" on a weekly basis, each launched 3 new books, the exclusive sale.

industry insiders expect Tmall to join the book wars, is bound to trigger a price war in the B2C industry. Dangdang listed at the end of 2010, Jingdong mall on homeopathy launched the book channel and launched a price war.

according to public data, dangdang.com books the first quarter of this year, monthly revenue of nearly 240 million yuan, the Jingdong announced the April book store revenue of billions of dollars. (Wen Xi)

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