at the beginning of December, Yonghui supermarket and Jingdong O2O official business cooperation, Yonghui supermarket in Beijing’s first store online Jingdong App platform and started operations at home.
technology news December 8th afternoon, following the 4 billion 310 million investment Jingdong Yonghui supermarket, Jingdong and home this afternoon held a ceremony of Yonghui supermarket docking business, business cooperation between the two declared landing. After the cooperation, the two sides will complement each other in the country to expand the fresh O2O market.
in August 7th this year, Yonghui supermarket and Jingdong signed a strategic cooperation framework agreement, through this transaction, the Jingdong will hold 10% of the shares Yonghui supermarket, and appointed two independent directors. At the beginning of December, Yonghui supermarket and Jingdong O2O official business cooperation, Yonghui supermarket in Beijing’s first store online Jingdong APP platform and started operations at home.
Jingdong group vice president Wang Zhijun said that fresh O2O areas will be the next gold mine, the differentiation advantage in fresh Yonghui in the field of Jingdong is the main reason for selection and cooperation. According to Wang Zhijun, the future, to achieve complementary flow, logistics platform and the advantage of Jingdong in fresh Yonghui in the field of supply chain and warehouse advantages, the future will fuse the line on the line and further promote the Chinese fresh business cooperation O2O.
Wang Zhijun believes that the cooperation with the Jingdong Yonghui supermarket at the operational level on the ground, will also become an attempt to retail industry transformation and innovation. It is understood that in the retail industry, slow growth period, settled in the supermarket O2O third party platform or self built O2O channels to become an important way to seek transformation of the traditional supermarket. According to the survey report, China Chain Management Association, as of August 2014, the chain hundred enterprises 67 enterprises to carry out business, but 56% of the enterprises in 2013 online sales of less than 10 million yuan, a large supermarket to break out of the road is still difficult.
at the same time, with fresh advantage started Yonghui supermarket in recent years in the domestic performance in traditional retail industry is like a dark horse, with fresh supply chain system of direct mining direct mode that has a strong lack of fresh logistics resources Jingdong saw opportunities. According to Wang Zhijun introduction, is expected by the end of December, Beijing Yonghui supermarket cooperation Jingdong home stores will be close to 30, relying on the Yonghui supermarket in the store, the layout of the country will further speed up the Jingdong at home. (Zhou Xuedie)