is the deepening of economic development in the market today, the brand for the importance of survival and development of enterprises brand strategy has become a magic weapon as everyone knows, many well-known enterprises in an invincible position in the market competition. The rise of the Internet, for the enterprise to provide a good platform for low-cost network marketing, the birth of online advertising has become the dominant force in the advertising industry. Today, whether it is a large enterprise, or small and medium enterprises, are gradually aware of the importance of network advertising and network marketing has been included in the focus of enterprise development planning.
but we found relatively precise marketing mode for the traditional sense, simple network marketing is just to play a resource integration, information search and brand promotion, to achieve real business pursuit of the brand effect, promotional products to absorb customer resources there is a certain gap. Compared with the traditional network marketing service system, a wiki advertising alliance in the show, it has the advantages of low cost, high elastic advantage. Network marketing environment can provide both sides of supply and demand line timely communication of precision marketing in the ideal business promotion and procurement, construct the distinctive attributes of network marketing service, and can easily achieve one to one marketing, can be said that the pattern of the Wiki to create a new Internet marketing concept.
at present, rose year by year for small and medium-sized enterprises of traditional Internet marketing, appeared at the same time invalid clicks and cheating advertising and other conditions caused by more and more small and medium-sized enterprises in the process of the implementation of network marketing, network promotion of waste a lot of money. The colleagues in fierce competition in the price war, brand warfare, network promotion costs because of the limited small and medium-sized enterprises must choose accurate and timely according to the network marketing mode to effect payment in order to reduce the cost of marketing, to attract more potential customers, to achieve the ideal sales target.
in the traditional sense of the precision of the marketing concept of pay, so that most of the use of network marketing companies feel its value, but also realize its shortcomings. The effect of marketing pay per click form due to the congenital deficiency in the control of defects invalid clicks to most enterprises to a loss, so the old model seems to become more and more suitable for enterprises to pursue the effect of marketing, precision marketing demand desire. The launch of the IP, click on the line to prevent cheating rate setting, source statistics, prevent cheating time surplus to prevent cheating and a series of anti cheating way that wiki advertising attitude in marketing ideas and more pragmatic new opinions on precision marketing.
overall, the current network of the precision marketing model to focus on content and audience for the two core, directional wiki advertising alliance www.weekun.com unique analysis technology, allowing advertisers to advertising precise delivery to the target audience before advertising targeted very strong. The effect of the marketing effect is remarkable, the advertisement cost is reduced, and the advertisement effect is improved. To create a win-win situation for the three party, China’s existing network marketing will have a positive role in promoting the market.
actually, four seasons