if someone says the sky could not fall pie, who believe, but for China Internet at present, but many people believe what can fall, because the Internet is now in a ‘free lunch’ meet the eye everywhere. From the beginning of the classover to send a registered Sohu to send Apple ‘lovely’ ice cream, from the 8d8d to send mobile phone to send the car from Albemarle, Easy Access free ‘tour’ to Ctrip supermodel together, from a A to the dark horse investment winner quiz quiz, each big website to attract attention is The Eight Immortals Crossing the Sea Gexianshentong. Although the purpose of various awards activities, in the final analysis, is nothing more than propaganda sites, attract attention, but all kinds of activities, whether it is the mode of operation or the effect of activities are very different. The author divides them into six categories, respectively.
one, grandstanding type
‘wow’ all that cause people’s attention, ‘Quchong’ is the public uproar, the object becomes the public favorite. This type of award activity is the largest and most easily copied of all activities, and also the lowest level. Type of curry favour by claptrap prize to a large number of activities, too numerous to mention it or to create new styles, creative win, such as classover send apple, or to attract users to a large amount of prizes such as the eyes, Albemarle to cars, ChinaRen award house etc.. For Internet users, participating in such activities as long as there is enthusiasm, you do not need too much technology. Because of the simplicity and ease of operation of such activities, it is easier to attract Internet users. It is said that in the classover Apple delivery campaign, a student Internet users at most received a basket of apples. However, people who participate in such activities are generally registered for activities only, and it is not necessary to return to this website as soon as the event is over. Therefore, in addition to raising awareness and the number of registered users with water, the website hosting this type of activity will not be as good as the publicity. In particular, the second programmes, due to unfair competition factors, tend to fall into the air and attract complaints from Internet users. For example, the ChinaRen prize house activities once because of violation of the "Anti Unfair Competition Law" and the business sector has been ordered to stop, as it is create a great sensation of events, the organizers expected.
two, long line phishing
long term fishing, that is, long-term fishing for large fish, which is adopted by most of the forum. Websites hosting such campaigns tend to lure users to their websites for a bit of incremental benefits. This type of activity is the most commonly used to score the winner of the Internet users, such as investment in building the best in all the land through the jifenzhi to each post in the forums, netizens scoring, according to how many points will be divided into users, guests and patrons of VIP levels, and different levels of users can enjoy various services website. This method takes advantage of people’s psychological characteristics to attract Internet users to their websites for a long time, and create relatively stable users for websites