sales atmosphere is not only the customers own form, need to build the shopkeepers, starting from more aspects, will let the store to create a better sales atmosphere, and make the business of the shop to get better development. And how to do pre holiday sales? We will say that the supply of adequate ah, ah, ah, ah, to be in place, and so on.
In fact, in order to do a good job before the sale of
, a good sales atmosphere is very important. We can imagine that if the shop and the store was bustling, desolate, you say that sales atmosphere, the customer can walk into the shop? For instance, the shop of bright light, the shop was dark, the customer can take the active into the shop?
therefore, to create a good sales atmosphere is the key to sell cigarettes. So, from which aspects to create a sales atmosphere? I think we should start with the following aspects:
one to create a bright light environment. The season of customer traffic, and now the weather is too bright, black night early, we should pay attention to create a good store light environment, give the customer a space, this is not only conducive to shopping, to help bring an attractive color to the commodity, to the sale of goods. At the same time, bright stores, but also conducive to the safety of customers, goods.
at the same time, the winter weather is cold, the frequency of extreme weather, it is best to create a warm and good light environment, don’t let the store let customers feel cold, on the one hand, the customer is to sell something very important, warm environment, businesses and customers can shorten the distance, on the one hand the customer is in a kind of leisure psychology, there is no clear purpose of purchase, a good shopping environment can stimulate their desire to buy.
two should be arranged in the shop and the holiday. Do a good job in the Spring Festival market, we should not only pay attention to the layout of the store, the store is also very important. As we all know, general major festival comes, some large supermarkets will create a special atmosphere to attract customers, as small and medium-sized retail customers, as the store environment is very important, which is the key to attract customers to buy. The layout of the store environment, from three aspects.
one is the overhead space. The Spring Festival means auspicious, harmonious, happy, happy, red layout becomes very heavy, red lanterns, China knot, is a festive element during the Spring Festival, not less; the two is the new merchandise layout. The festive commodity is holiday sales of the largest and most popular product, should pay attention to the sale of such goods, stacking to conspicuous, promotional posters should be large, stacking to fashion, personality. Three is the use of light. Light to the good hyperchromic effect of commodities to a certain extent, not only to create a good atmosphere in the light of the shop, but also to use personalized lighting for some special commodity manufacturing highlights.
three to make good use of modern information tools. Holiday season