technology news on December 15th news, honey bud baby founder and CEO Liu Nan today announced the completion of a $60 million C round of financing, by the H Capital collar vote, the last round of investors Sequoia Capital and real funds to continue with the vote. B round of $20 million financing less than half a year.
Maternal and child products of high-end
honey bud baby main imports of the website on-line in March 2014, with "quality + genuine + limited sale model breakthrough in high-end maternal population, the month of on-line GMV million, 8 months has millions of users, October GMV of more than 100 million yuan, mobile terminal sales accounted for 75%, and keep a high price and high rate of re purchase.
recently held the China Internet retail conference, Liu Nan said: cross-border imports is just a supply chain model, not a business model. The core of the business model is to seize the needs of high-end vertical population, honey bud baby’s rapid development, in fact, accompanied by China’s middle class family consumption upgrade process".
Liu Nan said that the current round of financing $60 million, will be used to upgrade the global supply chain, as well as to enhance the user experience. She believes that the current market overheating, capital winter will not be too far away. Not dazuizhang, practicing internal strength, is the value orientation of honey bud baby.
honey bud baby formerly known as the Taobao store, founded by stay-at-home mom Liu Nan in 2011 2013, honey bud baby get it real fund and Xianfeng Huaxing investment, 2014 by the lead investor Sequoia Capital, and Xianfeng Huaxing Zhenge fund with a $20 million investment and financing. (Lin Ming)