Abstract: "because of the specific landing web page promotion website is not controlled by Baidu, the main site of the website content but can be issued from time to time and change, which makes the criminals taking advantage."
July 19th morning news, Baidu yesterday evening held a media communication, Baidu market leader Gu Guodong on the night of Baidu search promotion of gambling sites "to answer a reporter’s question, he said that after verification, involved in gambling information website are privately illegal late at night after the change of the content, also said the" promotion of gambling traced the site belongs to the Baidu anti cheat system in a fish escaped through the seine.
Baidu responded that the promotion of gambling related sites involved in the event, is at the end of April through the normal enterprise promotion qualification audit accounts, but there has been no promotion, until late June 25th 11 suddenly modify materials related to gambling on-line promotion, the next day at 6 in the morning, Baidu anti cheat system inspection found that banned. Baidu also said it has started to report to the public security organs, and is stepping up efforts to actively collect evidence collection.
"Baidu will promote the customer’s main qualification and submit material for review, but because of the specific landing web page promotion website is not subject to the control of Baidu, the main site of the website content but can be issued from time to time and change, which makes the criminals taking advantage." Baidu general manager Gu Guodong said.
he also explained that currently Baidu for the promotion of the site material audit mechanism, composed of "machine system + + artificial artificial pre review on-line inspection" three links to all kinds of false advertising content review screening promotion. Although the machine system developed by Baidu can realize automatic audit filter on more than 95% of the advertising information, and have to scale up to thousands of people to review the promotion team, but every day need to scan the audit content as high as 470 million, but also to monitor nearly one million customers updated situation, need 3-4 hours to complete a whole network scanning, so still can not rule out "a fish escaped through the seine".
Gu Guodong also on behalf of Baidu review: "the night of illegal website promotion Hoplinks gambling information event, reflects Baidu’s anti cheat system is still imperfect, the next step, we will further strengthen the recognition system recognition accuracy and coverage, to combat illegal content."
, however, Lai Guodong also stressed the difficulty of accurate anti cheating, he said: the most afraid of cheating is to stop, we are now open the plane while the aircraft repair."
at present, National Network Information Office official said today that the July 17th "Baidu promotion night gambling sites after the incident occurred, the National Network Information Office attaches great importance, has asked the Beijing City Network Information Office for investigation, and the timely publication of survey results. (Li Gen)
below for the media conference on other core questions and answers: