NetEase Francisco June 28th news, yesterday launched the Jingdong "Caravan malls line ceremony held in Langfang city in Hebei Province, which is the Jingdong 2014 annual sinking of the largest national channel line activities. Jingdong caravan malls line will use six months, into the country’s more than and 100 City, held more than and 150 experiential tour.
Jingdong said the caravan malls line is designed to allow consumers to feel close to the Jingdong and enhance brand identity. The data show that the Jingdong in the three to six line city visibility is not high, the Jingdong held caravan malls line activities is to increase efforts to penetrate the three or four line of the city.
mall group CEO Shen Haoyu said the channel sink is a major development strategy of Jingdong in 2014, Jingdong to advance from two aspects, one is including speed on the three or four line of the city logistics and distribution services; the two is to increase efforts to promote the brand of Jingdong in the city through the floor in the form of advertising.
"at the end of March, the Jingdong distribution station has covered 495 National City, this year will vigorously expand three to six line city, expand the operation network, so that the county’s people also like the city people rich at preferential prices to buy goods." Shen Haoyu said, "in the future, we will reverse the farm to the city’s table, by reducing intermediate links, so that farmers can earn some money, the residents of the city can be cheaper to buy fresh stuff." (Sun Hongchao)