Passport to Sherbrooke Eastern Shore Helps Tourism

first_imgTourists will be lining up again this summer to win prizes by getting stickers in special passports at Sherbrooke Village and other tourism destinations along the eastern shore. Twenty-two tourism operators between Dartmouth and Port Dufferin have formed a partnership with Sherbrooke Village and its Sherbrooke Now marketing alliance to produce the Seacoast Trail 2006 passport program. “We’ve designed the program to encourage visitors in the Halifax area and in Cape Breton to make the eastern shore part of their vacation experience,” said George Brothers, manager of program development for Sherbrooke Village. “We’re building on our successful pilot program last year with continued partnership of seaside businesses and new support from visitor information centres to hand out the passports and stickers, and promote the program throughout the season.” Tourists can stop at participating businesses or provincial visitor information centres and pick up the pocket-sized passports. Visitors can collect stickers from other partners and submit completed passports at visitor information centres in Sherbrooke Village, Sheet Harbour, Musquodoboit Harbour and Fisherman’s Cove. Holders of completed passports are eligible to win a number of prizes, including a vacation package for 2007. Called A Slice of Seacoast Heaven, this seven-day vacation for two will include meals, accommodations and culture, heritage and nature experiences. The package is provided by a number of tourism operators on the eastern shore. Many are Antigonish Eastern Shore Tourist Association members. All participants in the program are listed in the passport. “This program gives businesses the opportunity to market this whole region together,” said Mr. Brothers. “It’s also designed to help collect data on travel patterns, visitor origin, length of stay and referral methods to help us tailor our marketing in the future.” This year’s program will run until Oct. 16.last_img read more